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As an educational leader, your personal brand identity builds credibility and trust with your constituent groups. A well-founded brand can build your credibility and help you establish a reputation as an expert in your field. It communicates your experience and values, showcases your expertise, and establishes you as an authority in your area of leadership. When educational leaders build their personal brand, they gain the trust of employers, staff, and the community, ultimately helping lead to new opportunities and professional connections.